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Andrew TailorSoftware-as-a-Service (SaaS) products have been a part of everyday life at the workplace. Whether you use Email services or data storage, you rely on the cloud solutions for a variety of work. Every year new startups try their hands in providing SaaS services with innovative ideas and their implementation. As the enterprise products are dominating in the market, most of the startups fail to sustain for long, but some of them emerge promisingly. Here we bring together 10 best SaaS startups till yet in 2016. Their tools cover a range of services from collaboration to recruitment to sales. Businesses should know what new features are offered and how these trends can help them to grow. 1)Intercom Intercom provides solutions for communication with customers, team, and website visitors in a single suite. The tool paves the way to grow your business without the need of several phases such as marketing automation, database, and helpdesk. The California-based startup aims to provide a platform for communicating personally with the customer, and the services include support, marketing, and sales. The stand out feature of the product is in-app messaging. 2)Namely Namely is a tool for human resource management. Regardless of your business size, the tool provides excellent HR solutions including payroll, benefits, and talent management. The startup aims to deliver a complete suite for engaging employees, simplifying HR, and empower managers. The product is as easy to use as social media and is capable of complex demands. 3)Segment Segment offers data analytics for the various tasks. With the tool, you can collect data and send it to the data warehouses for analysis. The tool helps businesses to gain a competitive advantage by using a single API for big data. The startup replaces the needs of outsourcing and lets you make decisions. 4)Datadog Datadog is designed for the developers and allows them to monitor activities across the cloud applications. The tool integrates with popular cloud services and provides unified monitoring solutions. With this startup, you can work in collaboration on your cloud infrastructure and use dashboard and API facilities to manage various apps. 5)Confluent Confluent is a data streaming platform dedicated to the businesses. Whether you need big data or small, this commercial messaging system is ready to serve in real time. The tool is built around open source project called Apache Kafka, which also is a leading platform for data streaming. The startup seems very powerful and offers features for data integration. 6)Tamr Tamr provides a platform to organize data for enterprise level. The tool boasts great usability with data analytics and cleaning features. When you deal with big data, you find yourself in an uneasy situation such as extracting useful data and cleaning others. The startup challenges to other data analytics and curation startups. 7)Forter Forter is an E-commerce company platform that eliminates frauds during online transactions. The tool incorporates triple layered technology that allows automating decisions for approval or denial in real time. The startup tracks customer’s behavior on the website and geo-location and facilitates all the details from a decision dashboard. 8)Samsara Samsara provides a sensor solution that connects a variety of devices with each other. The easy-to-deploy sensors cover a broad range of monitoring from vehicle tracking to industrial sensing. The device incorporates cloud hosted infrastructure and has built-in cellular connectivity. It joins the IoT devices together and facilitates real-time asset monitoring. The startup facilitates mobile apps as well. 9)Showpad Showpad is a content marketing solution provider for businesses and organizations. The tool has powerful integrations with other tools such as Salesforce and Gmail. It provides insightful metrics and is accessible through mobile devices. The organizations need the tool for effective sales and marketing and for generating more revenue. The startup offers various features such as content management and engagement, interactive and personalized content, feedback collection, and analytics. 10)Everstring Everstring is a business tool for finding sales leads through big data. The tool aims to expand the reach to the right audience with relevant messages. It is based on predictive marketing techniques that include data curation, segment creation and expansion, and personalized messages with insights. The stand out feature is insightful analytics. The startup increases sales efficiency and performance of an organization in B2B selling. All the startups offer some innovative technologies associated with their products. The devices and tools are based on the hardware, software, and cloud. Intercom is featured with rich options for marketing automation, while Showpad focuses on content marketing. Both the tools are distinct, however, they exhibit high usability in today’s fast market. Namely is a unique human resources management tool and scalable for small business and enterprises. With the tool, you can focus more on the business rather than the HR concerns. Segment, Everstring, and Tamr are the honed data analytics tools. Segment is best for data collection; Tamr is best for making a clean-up while organizing big data, whereas Everstring is the finest tool for marketing and sales. Datadog provides monitoring solutions across various cloud services and applications. The tool is competitive and easy-to-use and offers unique functionalities. Confluent is the best business tool for data streaming. The tool sets a new benchmark in processing the data for business use. Forter is a fraud protection tool that helps retailers to make purchases securely. The tool helps to make E-commerce a safe place. Samsara is the most innovative product that has ever land in the market of Internet of things. The product involves hardware devices and cloud-based software commonly used for sensing and monitoring. The SaaS products bring new ideas along with their story. Some products get built around the existing products, some use the integration, while others join them together. The products are disrupting the existing technologies and trends used by the businesses. The startups minimize your work in the deployment, installing, or learning of the product. They enable you to gain exposure to the innovation. Only handful of SaaS startups makes it sustain and remain competitive in the market. Collectively, every business should know the best products in this year so that they can get the right direction of the business mainstream.
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SEOSmall businesses discover situations when they need more resources to fulfill the business requirements. Increasing customers’ demands are also one of the cases to explore diversify paths in business solutions. Thus, they often need platforms to manage all their business essentials. Following are the ten multi-purpose tools, which can offer all-in-one solutions from management to communication and other areas in small business. Icontact Which organization does not want an easy to use email marketing approach? Icontact provides a rigid email marketing service along with many additional benefits. Its award-winning team support and the simplified solution is all that you need for progress. The social media dashboard is helpful in scheduling and tracking social media posts. Thus, reaching to a wide audience with email marketing and social media management has now become effective with one platform only, Icontact. MailChimp This email marketing platform has wide use for SMEs. This freely available tool made professional emails creation easy. You can track the open, close and click through rate of the sent emails. Apart from this, it also allows integrating with other sides like social media pages, website, and CRM matching with small-scale requirements of a business. Shoeboxed Expenses, receipts, reports are vital for a business management. Shoeboxed is a reliable platform to store all your digital tax receipts and verified data by going paperless. The single tool effectively handles all the important operations from receipt organizations to expense reports and business card management. The not only saves your time but also helps in growing your contact database. Gotomeeting Gotomeeting basically provides webconferencing services. Collaboration and staff communication is a part of business survival be it a local or global scale team. With this tool, you can perform virtual meetings with team or presentation to online clients or customers. Moreover, it allows to build VoIP phone conferencing at no additional costs. Start with a presentation and stop at increased sales using the tool. You can reach a wider audience and eventually can make better marketing strategy regarding the business. Worketc All-in-one business management tools include Worketc name. Worketc serves as a cloud computing platform with many essential business tools. This one platform consolidates multiple apps and functionalities including CRM, invoicing, help desk, and other integrations. Concisely, it is a one powerful CRM for the entire company management from the sales department to billing and finance events. Zoho Zoho was built as a stand-alone online solution. However, it now serves with various operations including sales increase, productivity, and day-to-day activity management tool. The tool consumes low charges but offers features to the small companies. It automates across sales, marketing, and customer service cycles. BlueCamroo It is an online suite of business productivity integrated with many utility services. CRM, social CRM, project management, collaboration, workflows, and email marketing, all can be executed with BlueCamroo. Forget about multiple stand-alone solutions for performing different operations involved in business running; switch to BlueCamroo to perform all functions at one place from project management to time tracking and expense management, apart from above-discussed points. Bitrix This is just not a simple CRM, in fact, it allows a lot of business management features; Sales, invoicing, human resources, online meetings are some of them. Task management is provided with social network communication. Precisely, the single tool is leveraged with multiple efficient services for any size of businesses. Hubspot Hubspot in the list is one more tool that projects multiple functionalities. It is an inbound marketing engine that exhibits email marketing, social media marketing, search engine optimization, reporting, analytics, and more. It is a widely used popular platform by customers from more than 90 countries. Businesses can achieve almost all the important fields towards a successful position in the market through Hubspot application. Sellsy It can look like a simple sales management tool, actually, it covers many aspects of a business. It boosts sales, takes care of customer relationship management, and performs business management and reporting. Sellsy provides a business class integration to the customers. It is a unique solution for customer lifecycle tracking through multiple features including selling, prospecting, invoicing, supporting, and marketing. Businesses acquire solutions that make them lead in the market. There are many standalone tools that fulfill a requirement of a company. However, multi-purpose tools are beneficial and effective for the small and medium firms. With the increasing startups rate, they all are targeting single platforms that can provide flexible solutions to remain ahead in the business.
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Make Your Medical Practice Successful in A Professional WayWіth mоrе thаn 320 million active users, thеrе іѕ nо doubt thаt Twitter іѕ а great marketing tool. It gіvеѕ уоu mаnу opportunities tо connect wіth уоur target audience. Whеthеr уоu аrе marketing а startup оr аn established company, іt plays а crucial role іn уоur marketing landscape. Thаt bеіng said уоu muѕt bе conversant wіth Twitter marketing etiquette, оr уоu mау еnd uр offending customers аnd alienating prospects. Hеrе аrе thе mistakes уоu ѕhоuld nеvеr mаkе оn Twitter. Nоt Hаvіng а Twitter Marketing Strategy: Thе fіrѕt аnd greatest rule оf Twitter marketing іѕ thаt уоu muѕt hаvе а strategy. Set goals, work оn analytics, аnd knоw уоur strengths аnd weaknesses. Whіlе оnе оf уоur tweets mіght gо viral, уоu can’t sit аnd hope thаt аll thе оthеrѕ will. Yоu muѕt hаvе а plan оr you’ll bе ѕееn аѕ а one-hit-wonder. Whеn formulating уоur strategy, thіnk оutѕіdе thе box. Test long-term аnd short-term campaigns, record thе metrics fоr constant improvement, аnd knоw hоw уоu саn uѕе уоur account tо іtѕ full potential. Understand уоur target audience аnd create а dedicated marketing strategy fоr Twitter. Overselling Yоur Brand: Iѕ іt роѕѕіblе tо oversell уоur brand? Absolutely! Mаnу social media marketers tend tо forget thаt social media іѕ аll аbоut engaging wіth people. Thеу focus оn gеttіng mоrе followers іnѕtеаd оf creating relationships wіth thеіr audiences. Onе оf thе biggest mistakes уоu саn mаkе оn Twitter іѕ tо focus solely оn уоur brand. Thе mоѕt successful marketers nоt оnlу share thеіr brands’ messages аnd drive traffic tо thеіr sites, thеу concentrate оn building relationships wіth thеіr followers аnd sharing third-party content. Fоr еvеrу brand-related post уоu share, share 4 community engagement оr third-party posts. Nоt Uѕіng Analytics Tools: Truth bе told, thеrе аrе numerous Twitter analytics tools аnd іt саn bе hard tо choose thе perfect one. Thankfully, Twitter mаkеѕ thе job easy. Thе site hаѕ іtѕ оwn analytics platform thаt helps уоu tо knоw hоw уоur tweets resonate wіth уоur audience. Yоu саn clicks оn tweets tо ѕее hоw thеу performed аnd learn аbоut thе interests, demographics, аnd locations оf уоur followers. Yоu саn аlѕо uѕе analytics tools ѕuсh аѕ Hootsuite оr, Buffer. Ignoring Feedback: Mоѕt marketers dо nоt uѕе Twitter tо address customer feedback. Experience іѕ еvеrуthіng іn thіѕ day аnd age, аnd уоu hаvе tо monitor feedback іf уоu wаnt fans tо bесоmе loyal customers. Nurture relationships built frоm bоth negative аnd positive feedback. Ignoring customers’ comments оn Twitter іѕ lіkе ignoring emails; however, it’s worse ѕіnсе it’s оn а public platform. Put аѕіdе уоur fears аnd engage wіth уоur followers іn аn open аnd honest manner. Whеn уоu respond tо negative feedback tactfully, уоu wіll bе rewarded. Buying Followers: Thіѕ іѕ оnе оf thе biggest mistakes people mаkе оn Twitter. Mаnу nеw marketers buy followers іn order tо jump-start thеіr Twitter marketing. Thеу ѕооn discover thаt it’s futile. It іѕ bеttеr tо hаvе 100 followers whо engage wіth уоu thаn 10,000 followers whо don’t knоw уоu exist. In addition, іf уоur followers аrе nоt genuine, уоur messages don’t gеt tо them. Alwауѕ remembers thаt quality overrides quantity. Don’t focus оn numbers, concentrate оn building honest relationships. Buying followers саn аlѕо create а bad public reaction. It саn ruin уоur brand аnd hаvе а negative impact оn уоur bottom line. Nоt Uѕіng Hashtags оr Uѕіng Thеm Incorrectly: Twitter hashtags саn hеlр create visibility fоr уоur brand аnd showcase whаt іt hаѕ tо offer. But uѕіng tоо mаnу hashtags іѕ simply annoying. Limit hashtag usage аnd uѕе оnlу thоѕе thаt relates tо whаt you’re trуіng tо communicate. If уоu don’t uѕе hashtags bесаuѕе уоu thіnk уоur business іѕ tоо small, it’s time fоr а change. Hashtags саn expand thе reach оf уоur tweets аnd hеlр уоu tо gеt mоrе followers. Mаkе ѕurе еасh оf уоur tweets hаѕ аt lеаѕt 1-2 hashtags. Automating Evеrуthіng: Mаnу marketers аnd entrepreneurs schedule еvеrу tweet аnd send automated direct messages. Whіlе automation саn decrease уоur workload, іt reduces genuine interaction аnd уоur followers mау start tо feel lіkе thеу аrе engaging wіth а corporate robot. Whеn уоu automate everything, уоu turn уоur account іntо а ghost town. Yоur followers mау start tо wоndеr whу thеу follow уоu аѕ уоu аrе nеvеr available. Aѕ а result, уоu gеt unfollowed. If уоu schedule уоur tweets, bе ѕurе tо monitor уоur account. Auto-tweeting саn lead tо epic blunders – аnd іt hаѕ іn thе past. Publishing Carelessly Written Tweets: “Read mу latest post” аnd “Check thіѕ out” аrе overused Twitter marketing phrases. Thеу аrе easily ignored, whісh means уоu gеt lеѕѕ clicks аnd fеwеr RTs. Yоu muѕt proofread уоur tweets bеfоrе publishing them. Followers won’t bother tо read tweets wіth bad grammar аnd spelling whеn thеrе аrе mаnу correctly-spelled оnеѕ оut there. Nеvеr forgets thаt tweets аrе а type оf copywriting; tо hаvе impact, thеу muѕt bе legible аnd attention-grabbing. Nоt Bеіng Social: Mаnу Twitter users аrе оn thе platform tо engage wіth thеіr families, friends, peers, аnd thеіr favorite brands. Thеу follow brands іn order tо learn mоrе аbоut thеm аnd tо knоw аbоut promotions аnd nеw products. Thеу expect уоu tо bе approachable аnd communicative. Don’t mаkе thе mistake оf constantly posting promotional content. Create а two-way conversation wіth уоur audience аnd mаkе thеm feel valued. Build а rapport wіth thеm аnd educate thеm bу posting important industry content. Thеу won’t thіnk twісе аbоut buying frоm you. Nоt Hаvіng а Consistent Brand Voice: Big companies lіkе Microsoft, Google, аnd LinkedIn pay attention tо thеіr brand voice. Brand voice refers tо thе style оf writing аnd thе tone оf communications. Thеѕе mega companies understand thаt thеіr corporate tone оf voice determines hоw customers perceive them. Thеу аlѕо knоw thаt а unique аnd recognizable voice іѕ whаt sets thеm араrt frоm thеіr competitors. Yоur brand’s personality іѕ determined bу thе content уоu share аnd thе words уоu use. Alwауѕ hаvе а consistent brand voice. Nеvеr tweet іn а dіffеrеnt tone оr gо off-topic аѕ уоu mау alienate уоur following. Twitter mіght bе easy tо use, but marketing оn thе platform саn bе а difficult endeavor. Mаnу social media marketers struggle tо leverage demand generation frоm Twitter. Whіlе making mistakes іѕ part оf life, ѕоmе саn bе shocking аnd downright embarrassing. Sоmе саn еvеn mаkе уоur brand tо trend fоr thе wrong reasons. Avoid thеѕе Twitter marketing mistakes аnd mаkе уоur brand stand оut fоr аll thе rіght reasons.
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How to Start a Computer Repair BusinessIf you’re reading this, it’s considered that you’re through with your fair share of groundwork about social media walls and Twitter walls. Having been through with that, let’s take it from twitter walls straight.
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How Attending a Digital Marketing Conference can Benefit your Business?Social media is fun! But once you start doing social media for your own business, it’s going to feel like another job. With all your customers on social media demanding immediate attention, maintaining your business’ social media accounts will take more time and resources. And if you have a small business, social media marketing and promotions isn’t something you can afford to neglect. Social media allows small businesses to be competitive but you have to be smart about how you allocate your marketing resources and create a strategy that allows you to reach and connect with your market better. If you want to get more mileage out of our social media accounts, outsourcing the work to a digital marketing agency would be the best option. Primarily because delegating the work allows you to focus on your business without having to worry about who’s managing your accounts. Another advantage to outsourcing to an agency is they can provide you with an array of social media services that you can use to market your business effectively online. What services can a digital marketing agency provide? Here are just some of the examples: Market and competitor research. Want to know what your customers are really thinking? What they really want? And what are your competitors doing that you can use to your advantage. Yes, you can do the same thing on any search engine but people are more open and less guarded on social media. Data from social media is also easier to obtain and analyze. This gives you more valuable information on your customer habits, allowing you to anticipate their demands. Content curation. By sharing content related to your business that your customers need, you’re engaging with them by giving them information that they need and it helps establish yourself as an authority in your industry. Content curation can also serve as an opening to building relationships with partners and influencers. Lead generation. Social media has made it easier to find, follow and contact leads. Unlike email, contact through social media is less formal and more personal. This would make them more receptive to your marketing message, putting you one step closer to closing the sale. Outreach marketing. Looking for an influencer to help promote your product? A digital marketing agency can use social media to find and contact the influencers that would best fit your business. Social media advertising. Want to reach a targeted audience without the hefty price tag? Start advertising on Facebook, Twitter and Instagram. A digital marketing agency can help you set up, track, and monitor your social media advertising campaigns so you can be sure that your ads are sending the right message to the right people at the right time. Social media promotions. People love sharing about the great deals they got online. And social media is a great way to get the buzz going on your upcoming promotions. Get people excited for your business. Customer support. People want instant answers. By using your social media profiles as a platform for customer support, you’re making your business more approachable to customers to encourage customer loyalty, eliminate or minimize cost on traditional customer support, you’ll get feedback from your customers faster, and you’ll resolve customer complaints before they escalate. You can get all of these services or just pick and choose what you need. But ultimately, we have to think of social media accounts as assets. They should work for your business. Social media is wasted if you only use your accounts as glorified photo albums or online catalogues. With these social media services and the help of a digital agency, you can turn your social media accounts into powerful marketing machines.
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Why Business Owners Should Look Forward to Attending a Digital Marketing Summit?Content marketing is now the latest buzz in the virtual world, because smart marketers realize that traditional marketing is no longer attracting the customers. The better alternative is content marketing. But what is content marketing all about? It is basically the art of communication effectively used to deliver information that will be useful to your customers. Mind it, it is not a sales pitch; the underlying belief is simple. If we continue to deliver consistent valuable information to our prospective buyers, one day they will come back and buy the products or services. But one cannot create good content without being aware of the pitfalls. So what are the three pitfalls that every content marketing agency makes you aware of? Focus on the strategy: not on the content alone Content marketing is not only about using the content for marketing; it is also about asking yourself whether it is adding any value to your prospective customers. A good content marketing strategy works in a two-fold manner; it not only meets the requirements of the customers; but also helps to advance your future business objectives. Ask yourself how effectively can you use the content to your advantage? Before everything else, you need to focus on the strategy. Without a well-planned strategy, you can never add value to your business. Everyone wants growth; but getting to that point can be a lengthy procedure. Without a well-thought strategy you tend to disappoint your prospective customers in three different ways. You end up creating content that no one really wants, because you are not concentrating on the perspective of the customers; you only tend to focus on short-term objectives like making a sale; and thirdly even when you are generating good content you have no plan of distributing it properly for effective use. Do not ignore your customers One of the important aspects of content marketing strategy is to answer the questions of your customers regularly. Customers want to be enlightened and guided, so they will ask all sorts of questions about the product or service you are selling. One should be prepared to answer those questions. And the most effective way to do this is to publish relevant content about the service or the product. In fact, it has been proven that those companies which have engaged in publishing good quality content always have the maximum benefits when it comes to lead generation and website traffic. But do not fall for the trap of obliging your audience with a shameless promotional campaign. Make your content so compelling that it becomes almost hard for the customers to ignore them. And the more they notice, the more likely they will share it through various channels among their networks. The use of different formats: planning to effectively use what you have Ask any good content marketing agency, and they will tell you that if you want your content to have an impact, you should utilize the power of various formats. Written content which has substance will always strike the right chord with your audience. But do not ignore other formats like videos, podcasts, or slide presentations. It is all about creating interesting content for your audience. Also, you can have a planned move to transform a piece of good content that you already have and transform it into various media forms. Content creation can be quite expensive at times; a smarter way would be to recycle the content and effectively use it in different formats. So if you have an existing central piece on formulating ways for a social media campaign, you can elaborate each point in different blogs. Or create a presentation on different aspects of social media. Whether you are recycling your content, or creating fresh content, always remember that your focus should be on adding value to your customers with your campaign. Make your content accessible, so that it is easily distributed through various networks.
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What Social Media Services Should You Get for Your Business?The simple answer is ‘YES’. Your specialty food business – be it a gourmet product company or a healthy lifestyle brand – can benefit from the work of a content marketing agency. But first, what is content marketing? Content marketing is simply a technique or approach to market your business with the help of content that offers value to your consumers and thus help your brand gain recognition and sales. It is an extremely focused approach that requires consistent efforts in creating and sharing content like blogs, social media posts, pictures and videos to achieve sales and derive business growth. Here are top reasons to hire a content marketing agency for your specialty food business. Skilled Work – Content marketing is a strategy and hence it requires a strategic approach to create content. The content you create for your core audience and potential buyers has to offer some value to them. You need to understand your customers’ requirements in terms of what they want to see and read on your social accounts or blogs and offer it to them. It is about solving a problem for your existing and potential buyers. For instance, if you are a manufacturer of an energy bar, you can share social media snippets about body’s energy needs after a workout or how and when to eat these energy bars for maximum benefits. You can also post interviews (blogs or short videos) with industry experts who can talk about the benefits of the ingredients you use in your energy bars. If sesame seeds are an ingredient you use to make your energy bars, you can create a series of blogs or small social posts about benefits of sesame in general, interesting facts about this nutritious food and even ask your audience to post their experience after consuming sesame or your energy bars. Ultimately, you want your content to help your potential customers to want to buy your products. This type of content work requires lots of time, efforts, creativity and expertise. When you hire a professional content agency to craft and execute your business’s content marketing plan, you get the benefit of their skills and experience. Consistent Work – It is not an easy task to consistently come up with useful and creative content for your core audience as well as for your potential customers. Consistent work is important because not only it keeps your brand visible but can also attract influencers and potential investors to work with you. Not only you need to post content consistently, you need content in congruent with your company’s mission and long-term visions as well with your customers’ needs. A professional content agency can help you with all the aspects of your company’s content marketing efforts in a creative and consistent manner. For instance, if your company makes sugar-free jams, one blog or video series can focus on the journey of the fruit from orchards to the processing plant and include its benefits, uses, recipes etc. The recipes can especially focus on creating healthy snacks for children. Such type of content can really hit a note with your customers and really help your business grow. Result-Oriented Work – Even brilliant content is useless if it doesn’t get you the desired results. A content marketing agency can help people find your business on the Internet with the help of proper search engine optimization (SEO) techniques. Relevant keywords in the content can really fuel your business growth. For instance, regular blogs on the ingredients used in your gluten-free baked goods with proper use of keywords and optimal leverage of your social accounts, can help your business get traction, customers and ultimately sales.
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