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Strategies For Social Media Marketing The overwhelming popularity of social media platforms has given rise to many advertising opportunities for businesses at affordable prices. As a corporation, the organic reach and marketing potential is something that should definitely be tapped into when it comes to social media. This is even more so the case for smaller businesses looking to compete with bigger rivals. If you are new to social media marketing or are planning to refine your strategy in social media marketing, here are some tips on how you can make social media marketing work for you. You can also hire any Social Media Marketing Company to market your brand on Social Media Platforms. 1. Goal Setting Before you even begin creating social media accounts or pages for your business, it is crucial to first create a goal to work towards. If the setting of goals is considered a staple in other marketing areas, then social media marketing is no exception as well. Ask yourself what you are trying to achieve with your business page or social media account. What counts as a conversion and what are your success metrics? To guide yourself along, take a look at the current challenges you are facing- are you trying to increase website traffic? Are you looking to improve customer loyalty? Are people aware of your products and services? Make use of the challenges to set a goal for your social media marketing campaigns. 2. Planning Based on the goals you have set for your campaign, establish a timeline and a plan. Depending on your objectives, your strategy would vary. For example, to combat low website traffic, your aim should be to create links that lead directly back to your website. You can do so by producing original and useful content before publishing them on your website, then sharing the article or content on your social media platform. Alternatively, you can also employ the assistance of social media influencers to recommend or contribute to your website. By restructuring and creating the business page as a ‘resource’ instead of selling, this can increase the viewer traffic. If you are looking to build up an online presence on social media and keep customers, you can use the social platform to communicate with your customers and build a strong trust.   3. Integration In order for a social media campaign to work to it’s the best efficiency, it is recommended that users involve as well as integrate the departments that will be directly affected. This way, you can also better understand how you can best determine the key performance indicators and how social media marketing can best support them. For example, social selling can serve to promote sales opportunities through genuine and authentic engaging, which leads to indirectly finding newer leads. The human resource department can also research social profiles of applicants and manage job postings. You can also gain marketing data through customer feedback and more related practices! 4. Tracking Once you have gotten your social media marketing campaigns going, remember to track your data as well. This is so that you can further analyze the progress and results you are receiving. From this data, you will be able to further figure out what your consumer base responds to, how you can go about improving your social media marketing strategy and more! You can begin tracking by using tools like Sprout Social or even Google Analytics. Follow this social media strategy to promote your business and services, and make sure your team is aware of what has been going among your customers. Once you’ve created your social media marketing plan, engage with your followers, customers and track the success of your efforts.

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The signature Brand Style is a unique design or identity of your brand which can be easily identified by its characteristics or product. It is an original and consistent design which basically presents your business everywhere like print, web communication, and digital platform. It is the best way to attract the attention of your target audience. When you start your business, you have to decide your signature brand style. But remember, signature brand style depends upon product or services which you will serve. Your signature brand style must be appealing. Brand signature style has to cover all the angles of your brand. Vision, mission, and purpose of your brand should explain through your signature brand style. Create your Signature Brand Style with the Following Tips- •    Decide Goal of Brand- After starting your business, you have to decide the objective or goal of product or services. With its reference, the signature brand style should be decided. You have to be passionate about your brand only after that your signature brand style is proper. •    Know your Target Audience- When you start your business, you have to know who your customer or target audience is. Your signature brand style must be attractive from the customer's point of view. For this, you must research on the customer’s taste or likes and then decide signature brand style.   •    Design must be Unique- In this competitive world, your signature brand style must be different and unique from your competitors. Never copy or take the similar design from others brand. The graphics, typography, shapes which are used in the signature brand style should be different and creative. •    Expand a Colour Palette- The object and voice of the brand are established by a colour palette. It creates a visual understanding, which helps to shape your opinions, moods and create more attractive signature brand style. Colour scheme should be same and consistent everywhere for marketing. Signature style brand take care of public emotions and should be aware on how to evoke the emotions of people. •    Build Trust- Once you connect with your target audience with the help of signature brand style, you can build a trust within customers. Through social media strategy, digital platform, advertisements you can slowly create some trust towards customers. The signature Brand style is connected to the emotional values of your permanent clients.  •    Helps to Increase the Sales- Every business’s primary objective is to earn the profit and increase sales. For that, signature brand style of your product or brand should be appealing. When your brand creates goodwill then you will be able to earn a profit. If your signature style brand is striking, automatically target audience gets attracted towards your business. This eventually increases the number of sales. The popularity of your brand depends on your product as well as signature brand style. •    Professionalism through Signature Brand Style- A unique signature brand style must look professional. There is some sense behind creating a signature brand style. The signature brand style is a face of your business, that’s why it should be presented in a perfect manner. To have a good and creative signature style of your brand gives a more professional look and expands the credibility of your business and brand. Signature style shows the uniformity of your business. It can be of a different size, colour or shape but design of signature brand style should be similar on every platform. It is an easy way to identify your brand from any situation. The main purpose of having signature brand style is to look unique in the market. Signature brand style plays a role of distinguisher between you and your competitor. Remember, signature brand style is an identity of your business and because of that; you have to focus on creating the best signature style for your business brand.   

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Social Media Marketing Sites The overwhelming popularity of social media platforms has given rise to many advertising opportunities for businesses at affordable prices. As a corporation, the organic reach and marketing potential is something that should definitely be tapped into when it comes to social media. This is even more so the case for smaller businesses looking to compete with bigger rivals. If you are new to social media marketing or are planning to refine your strategy in social media marketing, here are some tips on how you can make social media marketing work for you. You can also hire any Social Media Marketing Company to market your brand on Social Media Platforms. 1. Goal Setting Before you even begin creating social media accounts or pages for your business, it is crucial to first create a goal to work towards. If the setting of goals is considered a staple in other marketing areas, then social media marketing is no exception as well. Ask yourself what you are trying to achieve with your business page or social media account. What counts as a conversion and what are your success metrics? To guide yourself along, take a look at the current challenges you are facing- are you trying to increase website traffic? Are you looking to improve customer loyalty? Are people aware of your products and services? Make use of the challenges to set a goal for your social media marketing campaigns. 2. Planning Based on the goals you have set for your campaign, establish a timeline and a plan. Depending on your objectives, your strategy would vary. For example, to combat low website traffic, your aim should be to create links that lead directly back to your website. You can do so by producing original and useful content before publishing them on your website, then sharing the article or content on your social media platform. Alternatively, you can also employ the assistance of social media influencers to recommend or contribute to your website. By restructuring and creating the business page as a ‘resource’ instead of selling, this can increase the viewer traffic. If you are looking to build up an online presence on social media and keep customers, you can use the social platform to communicate with your customers and build a strong trust.   3. Integration In order for a social media campaign to work to it’s the best efficiency, it is recommended that users involve as well as integrate the departments that will be directly affected. This way, you can also better understand how you can best determine the key performance indicators and how social media marketing can best support them. For example, social selling can serve to promote sales opportunities through genuine and authentic engaging, which leads to indirectly finding newer leads. The human resource department can also research social profiles of applicants and manage job postings. You can also gain marketing data through customer feedback and more related practices! 4. Tracking Once you have gotten your social media marketing campaigns going, remember to track your data as well. This is so that you can further analyze the progress and results you are receiving. From this data, you will be able to further figure out what your consumer base responds to, how you can go about improving your social media marketing strategy and more! You can begin tracking by using tools like Sprout Social or even Google Analytics. Follow this social media strategy to promote your business and services, and make sure your team is aware of what has been going among your customers. Once you’ve created your social media marketing plan, engage with your followers, customers and track the success of your efforts.

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Digital marketing has already made its presence felt and the forecast for digital media looks promising. It is expected to play a dominant role in brand promotion going forward. With the growing popularity of digital media like smartphones, social networking sites and others in India, business owners are looking to tap this significant opportunity to utilise digital media to extend their products and services to as many people as possible. The icing on the cake for digital marketing is the fact that it's more cost-effective than traditional forms of marketing like TV ads & billboards. However, promoting a brand online effectively is easier said than done. You need to have an integrated strategy for every platform and above all, extensive knowledge about each medium. For acquiring adequate knowledge about digital marketing and various digital platforms, attending a digital marketing conference is a must. Though we might argue what's the harm in reading books and looking up on the Internet for learning about digital marketing? But attending a digital marketing conference has its own set of benefits: Insightful keynote addresses A successful digital marketing conference involves the participation of high-profile experts from the industry. Some of these speakers also deliver keynote addresses to the attendees. A keynote speaker, typically an expert in this field with multiple years of experience, speaks about the challenges and hurdles that he faced during his career and the obstacles he overcame to achieve his business goals. Many events also boast of multiple keynote speakers who provide a varied approach towards different streams of digital marketing and help answer all your queries. These sessions are a great source of learning for the conference attendees. These sessions are highly beneficial for start-ups and marketing professionals with respect to the insights and valuable tips on digital marketing. For business owners, these sessions are invaluable for developing the right mindset for approaching and overcoming a business hurdle and achieving your goal. Effective networking sessions There are many networking sessions in an online marketing event. These sessions are highly beneficial for conference attendees as it gives them the opportunity to interact with the speakers, experts and fellow attendees. During a networking session, you can talk to the industry experts and marketing professionals personally. For a business owner, networking sessions are ideal for exchanging networking details and contacts among themselves and establishing good business relationships. Intriguing vendor exhibits Digital marketing events occasionally feature vendor exhibition where marketing professionals and brand owners offer their products and services for sale. Be it client management software guides, cutting-edge mobile apps or e-books written by marketing experts, these can help you enhance your knowledge about digital marketing. Apart from the above three reasons, here are some more factors for you to consider attending a seminar on digital marketing: You get to learn important skills to grow your business in the digital world. You get to know some of the most effective strategies to promote your business on social media platforms like Facebook, Twitter, Google+, LinkedIn and others. You can understand how to track your return on investment (ROI). You can learn how to attract and increase online leads. You can walk away with fruitful marketing techniques to attract new clients and gain a competitive advantage over the others in the market. Therefore, visiting a digital marketing conference is extremely advantageous for business owners who want to stay updated about the latest marketing techniques and strategies. Do a quick search regarding the upcoming events on digital marketing and register for the one that you think will add considerable value to your business in terms of revenue.

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Social Media Marketing Strategies Digital marketing has already made its presence felt and the forecast for digital media looks promising. It is expected to play a dominant role in brand promotion going forward. With the growing popularity of digital media like smartphones, social networking sites and others in India, business owners are looking to tap this significant opportunity to utilise digital media to extend their products and services to as many people as possible. The icing on the cake for digital marketing is the fact that it's more cost-effective than traditional forms of marketing like TV ads & billboards. However, promoting a brand online effectively is easier said than done. You need to have an integrated strategy for every platform and above all, extensive knowledge about each medium. For acquiring adequate knowledge about digital marketing and various digital platforms, attending a digital marketing conference is a must. Though we might argue what's the harm in reading books and looking up on the Internet for learning about digital marketing? But attending a digital marketing conference has its own set of benefits: Insightful keynote addresses A successful digital marketing conference involves the participation of high-profile experts from the industry. Some of these speakers also deliver keynote addresses to the attendees. A keynote speaker, typically an expert in this field with multiple years of experience, speaks about the challenges and hurdles that he faced during his career and the obstacles he overcame to achieve his business goals. Many events also boast of multiple keynote speakers who provide a varied approach towards different streams of digital marketing and help answer all your queries. These sessions are a great source of learning for the conference attendees. These sessions are highly beneficial for start-ups and marketing professionals with respect to the insights and valuable tips on digital marketing. For business owners, these sessions are invaluable for developing the right mindset for approaching and overcoming a business hurdle and achieving your goal. Effective networking sessions There are many networking sessions in an online marketing event. These sessions are highly beneficial for conference attendees as it gives them the opportunity to interact with the speakers, experts and fellow attendees. During a networking session, you can talk to the industry experts and marketing professionals personally. For a business owner, networking sessions are ideal for exchanging networking details and contacts among themselves and establishing good business relationships. Intriguing vendor exhibits Digital marketing events occasionally feature vendor exhibition where marketing professionals and brand owners offer their products and services for sale. Be it client management software guides, cutting-edge mobile apps or e-books written by marketing experts, these can help you enhance your knowledge about digital marketing. Apart from the above three reasons, here are some more factors for you to consider attending a seminar on digital marketing: You get to learn important skills to grow your business in the digital world. You get to know some of the most effective strategies to promote your business on social media platforms like Facebook, Twitter, Google+, LinkedIn and others. You can understand how to track your return on investment (ROI). You can learn how to attract and increase online leads. You can walk away with fruitful marketing techniques to attract new clients and gain a competitive advantage over the others in the market. Therefore, visiting a digital marketing conference is extremely advantageous for business owners who want to stay updated about the latest marketing techniques and strategies. Do a quick search regarding the upcoming events on digital marketing and register for the one that you think will add considerable value to your business in terms of revenue.

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As a development startup, a company is both exposed to opportunities and constraints of all sorts. After you have produced your unique app, it is the marketing challenge that you need to pass through. A unique is just the beginning of a long haul of procedures that any development company has to go through. Compared to the established companies startups are likely to face a bigger challenge in reaching their audience and making their voice heard since they often lack workforce, infrastructure, and capital. The question is how a startup can circumvent these constraints and can ensure a successful marketing for their app. Let us introduce here five indomitable strategies that can help startups marketing their mobile apps more effectively. 1. Low budget pre-launch marketing   From the initial concern like ‘where can I find an app developer’, you have moved forward and ultimately is on the verge of getting your app published. Now, it is time to prepare for the launch, right? But wait, you still miss something called pre-launch marketing. These days your marketing initiative cannot just wait until your app development is over and ready to hit the marketplace. You need to start your marketing way before it is developed. This is something widely conceived as pre-launch marketing. When your product is not ready but still you need to sell the idea and create buzz among your target audience, this is precisely what pre-launch marketing is all about. Now thinking of pre-launch campaign you probably started to consider all those prime time media ads and first-page newspaper ads that from time to time announce upcoming products and offerings. Yes, you have guessed it correct. They are mostly expensive and used by big businesses. For a startup affording such capital intensive campaigns for even a month or two just before the launch of the product is very likely to be out of reach. So, a startup needs to consider affordable means to reach its audience. Here are some tips for low budget pre-launch marketing. Make a social media page for the app and start a pre-launch campaign in selective social platforms. Reach out to all your existing customers, peers and well-wishers with the app idea and seek their advice as well as suggestions. Reach out to all the potential industry influencers with your future app idea. Start a small website. A single website expressly for the app is not a bad idea. Roll out promotional campaigns like a free subscription for the premium version, some gift items, promotional coupons, etc. Start blogging about your app and how it can add value to the user experience. Try to coincide your launch date with a significant event related to your niche or industry. 2. Social marketing: it's almost free   For a small business or a startup often social media marketing comes as the invaluable first choice since it comes almost free. But just because it is free and unrestricted it does not guarantee success without a sustained, focused and disciplined approach. Consider the following tips to help your social presence produce an effective outcome for the app. First of all, limit your social presence to a minimum number of platforms which are most effective. Since as a startup you are less likely to have a dedicated social marketing team and all the automated tools, it is better to concentrate on a minimum number of platforms. Choose your social platforms as per your chances to gain attention from your target audience. Facebook and Twitter are invincible with gross presence from all types of audience. Apart from that LinkedIn is good for B2B apps or enterprise audience. Pinterest and Instagram are good for visual contents, and among them, Pinterest is particularly recommendable if your audience is predominantly women. Have social media content strategy with a mix of contents ranging from visual, media and text. Never bank upon too much on text contents as users these days have a lower attention span. To engage with the valuable audience, you can troll some influencers and frequently engage in conversation. Always focus on relevant and trending topics to engage with your audience and draw their attention. You can also run social media paid ads in selective regions to gain some quick attention. 3. Measure KPIs that are crucial for the market of your app   While professional marketers always and almost invariably focus on setting a goal for their campaigns, often startups without dedicated marketing team lacks such focus. But even having an objective for your app marketing is just not enough. They need to be specific, realistic, achievable and measurable. Now ever marketing objective for an app is associated with certain KPIs or particular parameters. These parameters vary as per the type of app, and it's target audience. If you have a game app that can attract gamers quickly with its unique gameplay but cannot stay as a source of amusement for long, then user acquisition is a very important KPI for the said game app. But if you have a retail app for fashion and consumer goods, more than download numbers, you need to focus on retention, engagement and lifetime value (LTV) of the users. Choose the most relevant KPIs for your app and continue measuring them from time to time. 4. Unleash the power of deep linking   A startup needs to grab all the potential scopes to give its app discoverability, prominence, and traction. Deep linking is one such strategy. If you want your app to be indexed by Google, you need to do deep linking. If your website contents have the link to your app, the users either can be lured to the app page in the app store or in case he has already downloaded it, and the respective page can be opened through the app. Deep linking comes with an array of benefits. First of all, it boosts both engagement and retention for existing customers. Secondly, it continuously lures new users to the app. Thirdly, with deep linking across various web pages and contents, you can easily boost discoverability and reach. Lastly, with relevant deep links, you can help your app get indexed by Google App Indexing. 5. Focus on organic output   In the initial stage when your app still has a feeble download number, opting or paid downloads is not an altogether bad option. But paid downloads do not give an app its real user base, and hence they are as good as fake ‘Like’ counts. So, your marketing campaign must prioritize organic downloads through an array of initiatives. Here are few of the must-do measures. First of all, do App Store Optimisation through a keyword rich, short and straightforward description, high-quality app screenshots, a short app guide video and a few testimonials and credible reviews. Secondly, do content marketing with relevant topics related to your app, use relevant app keywords and deep link your app page. Release short video contents about your app on YouTube and other video channels. Give your app related contents further boost through social media, social bookmarking channels, and discussion forums. To conclude, we must advise startups to consider the app marketplace as a level playing field rather than a market where established biggies always come as winners. The increasing number of small app companies and indie titles that are winning the tough turf of competition from big players should be your motivation.

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Social Media Marketing Services Digital marketing has already made its presence felt and the forecast for digital media looks promising. It is expected to play a dominant role in brand promotion going forward. With the growing popularity of digital media like smartphones, social networking sites and others in India, business owners are looking to tap this significant opportunity to utilise digital media to extend their products and services to as many people as possible. The icing on the cake for digital marketing is the fact that it's more cost-effective than traditional forms of marketing like TV ads & billboards. However, promoting a brand online effectively is easier said than done. You need to have an integrated strategy for every platform and above all, extensive knowledge about each medium. For acquiring adequate knowledge about digital marketing and various digital platforms, attending a digital marketing conference is a must. Though we might argue what's the harm in reading books and looking up on the Internet for learning about digital marketing? But attending a digital marketing conference has its own set of benefits: Insightful keynote addresses A successful digital marketing conference involves the participation of high-profile experts from the industry. Some of these speakers also deliver keynote addresses to the attendees. A keynote speaker, typically an expert in this field with multiple years of experience, speaks about the challenges and hurdles that he faced during his career and the obstacles he overcame to achieve his business goals. Many events also boast of multiple keynote speakers who provide a varied approach towards different streams of digital marketing and help answer all your queries. These sessions are a great source of learning for the conference attendees. These sessions are highly beneficial for start-ups and marketing professionals with respect to the insights and valuable tips on digital marketing. For business owners, these sessions are invaluable for developing the right mindset for approaching and overcoming a business hurdle and achieving your goal. Effective networking sessions There are many networking sessions in an online marketing event. These sessions are highly beneficial for conference attendees as it gives them the opportunity to interact with the speakers, experts and fellow attendees. During a networking session, you can talk to the industry experts and marketing professionals personally. For a business owner, networking sessions are ideal for exchanging networking details and contacts among themselves and establishing good business relationships. Intriguing vendor exhibits Digital marketing events occasionally feature vendor exhibition where marketing professionals and brand owners offer their products and services for sale. Be it client management software guides, cutting-edge mobile apps or e-books written by marketing experts, these can help you enhance your knowledge about digital marketing. Apart from the above three reasons, here are some more factors for you to consider attending a seminar on digital marketing: You get to learn important skills to grow your business in the digital world. You get to know some of the most effective strategies to promote your business on social media platforms like Facebook, Twitter, Google+, LinkedIn and others. You can understand how to track your return on investment (ROI). You can learn how to attract and increase online leads. You can walk away with fruitful marketing techniques to attract new clients and gain a competitive advantage over the others in the market. Therefore, visiting a digital marketing conference is extremely advantageous for business owners who want to stay updated about the latest marketing techniques and strategies. Do a quick search regarding the upcoming events on digital marketing and register for the one that you think will add considerable value to your business in terms of revenue.

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Content marketing is about focusing on the valuable and relevant content that helps in attracting and retaining the customers or audience. As a result, it helps in driving the profitable traffic to website. That is the major reason, top SEO companies consider creating the content with relevancy.  The interesting thing about content marketing is that it is an ongoing process. List of Content curation tools Pearltrees - Pearltrees helps in organizing and saving the content of one’s interest. It also carries a feature to make the collections private. Other features allow you to add web pages, photos, files, notes and many more. You can explore and share the content available on web. Flipboard - It is tool that collects content from trusted sources. The content collected by flipboard is of high quality. Flipboard basically work as a social magazine. It is available for android, iOS and windows phone. It helps in displaying the articles, videos, audios, photos and more. You can easily share the content usidng profile badge, Bookmarklet, Flip.It bustton and magazine widget. Bundle Post - If you want to promote, distribute and discover than Bundle Post is the best curation tool. It helps in scheduling the content for social media and marketing using hashtag. It also manages the post from sources and you can merge them to reschedule. LinkedIn SlideShare - It a networking site where you can share your knowledge. Many content marketers use this tool for new information for the content. It have 40 categories of content and approx 20 million uploads takes place. If you are searching for the content by expert then it is the best tool. Paper.li - It is among the top choice for content curation. You can create online newspapers using facebook, twitter, Google+, YouTube and many more. It is one of the simplest tool to publish and share the content on social media sites. Waywire Enterprise - It is a cloud-based video curation tool. It is a powerful online video tool that provides scalable and cost effective way to compliment the videos. You can create marketing videos to engage your audience. MyCurator - It is a plugin of WordPress that includes cloud AI module to classify the articles. You can add your own comments and insights by getting the valuable content. Kapost - To can add your content with one click by simply adding the Curata account to Kapost.You can edit and repusblish your content with the help of Kapost. Listly - It give the insight to find create, find and share the beautiful list and you can increase the engagement of audience using this tool. An extension for chrome, Plugin for WordPress and a bookmarklet is available to create and to make a list. RebelMouse - Using RebelMouse, one can publish the content very quickly. You can easily get more audiences with social publishing. Sniply - It enables the user to add a call-to-action option which directly leads to increase the web traffic. By using this tool, you can also share the content of other’s people. Getting more returns by including a link back is the best way to increase traffic. Themeefy - If you want to learn, teach and curate then Themeefy is the best tool. It is perfect for the people who just started blogging and marketing. Post Planner - This tool helps in finding the relevant content. You can also search for the content on various social website. By following few easy steps, you can repost the best content. Newsle - it is an ordinary tool for content curation. One cannot miss the real and relevant news by using this tool. Quora - A place where you can get answers from experts and where you can ask questions. On Quora, you can get the curated content as it provides you the quality content on unlimited topics. Because of this reason many top seo companies are using this tool for content marketing. There is a long list of content curation tools and we cannot say which one is the best tool. But you can use these tools as per your needs.

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Social Media Manager Services Software-as-a-Service (SaaS) products have been a part of everyday life at the workplace. Whether you use Email services or data storage, you rely on the cloud solutions for a variety of work. Every year new startups try their hands in providing SaaS services with innovative ideas and their implementation. As the enterprise products are dominating in the market, most of the startups fail to sustain for long, but some of them emerge promisingly. Here we bring together 10 best SaaS startups till yet in 2016. Their tools cover a range of services from collaboration to recruitment to sales. Businesses should know what new features are offered and how these trends can help them to grow. 1)Intercom Intercom provides solutions for communication with customers, team, and website visitors in a single suite. The tool paves the way to grow your business without the need of several phases such as marketing automation, database, and helpdesk. The California-based startup aims to provide a platform for communicating personally with the customer, and the services include support, marketing, and sales. The stand out feature of the product is in-app messaging. 2)Namely Namely is a tool for human resource management. Regardless of your business size, the tool provides excellent HR solutions including payroll, benefits, and talent management. The startup aims to deliver a complete suite for engaging employees, simplifying HR, and empower managers. The product is as easy to use as social media and is capable of complex demands. 3)Segment Segment offers data analytics for the various tasks. With the tool, you can collect data and send it to the data warehouses for analysis. The tool helps businesses to gain a competitive advantage by using a single API for big data. The startup replaces the needs of outsourcing and lets you make decisions. 4)Datadog Datadog is designed for the developers and allows them to monitor activities across the cloud applications. The tool integrates with popular cloud services and provides unified monitoring solutions. With this startup, you can work in collaboration on your cloud infrastructure and use dashboard and API facilities to manage various apps. 5)Confluent Confluent is a data streaming platform dedicated to the businesses. Whether you need big data or small, this commercial messaging system is ready to serve in real time. The tool is built around open source project called Apache Kafka, which also is a leading platform for data streaming. The startup seems very powerful and offers features for data integration. 6)Tamr Tamr provides a platform to organize data for enterprise level. The tool boasts great usability with data analytics and cleaning features. When you deal with big data, you find yourself in an uneasy situation such as extracting useful data and cleaning others. The startup challenges to other data analytics and curation startups. 7)Forter Forter is an E-commerce company platform that eliminates frauds during online transactions. The tool incorporates triple layered technology that allows automating decisions for approval or denial in real time. The startup tracks customer’s behavior on the website and geo-location and facilitates all the details from a decision dashboard. 8)Samsara Samsara provides a sensor solution that connects a variety of devices with each other. The easy-to-deploy sensors cover a broad range of monitoring from vehicle tracking to industrial sensing. The device incorporates cloud hosted infrastructure and has built-in cellular connectivity. It joins the IoT devices together and facilitates real-time asset monitoring. The startup facilitates mobile apps as well. 9)Showpad Showpad is a content marketing solution provider for businesses and organizations. The tool has powerful integrations with other tools such as Salesforce and Gmail. It provides insightful metrics and is accessible through mobile devices. The organizations need the tool for effective sales and marketing and for generating more revenue. The startup offers various features such as content management and engagement, interactive and personalized content, feedback collection, and analytics. 10)Everstring Everstring is a business tool for finding sales leads through big data. The tool aims to expand the reach to the right audience with relevant messages. It is based on predictive marketing techniques that include data curation, segment creation and expansion, and personalized messages with insights. The stand out feature is insightful analytics. The startup increases sales efficiency and performance of an organization in B2B selling. All the startups offer some innovative technologies associated with their products. The devices and tools are based on the hardware, software, and cloud. Intercom is featured with rich options for marketing automation, while Showpad focuses on content marketing. Both the tools are distinct, however, they exhibit high usability in today’s fast market. Namely is a unique human resources management tool and scalable for small business and enterprises. With the tool, you can focus more on the business rather than the HR concerns. Segment, Everstring, and Tamr are the honed data analytics tools. Segment is best for data collection; Tamr is best for making a clean-up while organizing big data, whereas Everstring is the finest tool for marketing and sales. Datadog provides monitoring solutions across various cloud services and applications. The tool is competitive and easy-to-use and offers unique functionalities. Confluent is the best business tool for data streaming. The tool sets a new benchmark in processing the data for business use. Forter is a fraud protection tool that helps retailers to make purchases securely. The tool helps to make E-commerce a safe place. Samsara is the most innovative product that has ever land in the market of Internet of things. The product involves hardware devices and cloud-based software commonly used for sensing and monitoring. The SaaS products bring new ideas along with their story. Some products get built around the existing products, some use the integration, while others join them together. The products are disrupting the existing technologies and trends used by the businesses. The startups minimize your work in the deployment, installing, or learning of the product. They enable you to gain exposure to the innovation. Only handful of SaaS startups makes it sustain and remain competitive in the market.  Collectively, every business should know the best products in this year so that they can get the right direction of the business mainstream.

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Social Media Promotion Companies The success of a startup undeniably hinges on skyrocket sales for which you need more and more people to get acquainted with your brand. The problem is your newly emerged business does not have ample funds to invest heavily into marketing and advertising campaigns. 

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Digital or Traditional: Which Way is the Best to Market Your Business?

Social media is fun! But once you start doing social media for your own business, it’s going to feel like another job. With all your customers on social media demanding immediate attention, maintaining your business’ social media accounts will take more time and resources. And if you have a small business, social media marketing and promotions isn’t something you can afford to neglect. Social media allows small businesses to be competitive but you have to be smart about how you allocate your marketing resources and create a strategy that allows you to reach and connect with your market better.  If you want to get more mileage out of our social media accounts, outsourcing the work to a digital marketing agency would be the best option. Primarily because delegating the work allows you to focus on your business without having to worry about who’s managing your accounts. Another advantage to outsourcing to an agency is they can provide you with an array of social media services that you can use to market your business effectively online. What services can a digital marketing agency provide? Here are just some of the examples:  Market and competitor research. Want to know what your customers are really thinking? What they really want? And what are your competitors doing that you can use to your advantage. Yes, you can do the same thing on any search engine but people are more open and less guarded on social media. Data from social media is also easier to obtain and analyze. This gives you more valuable information on your customer habits, allowing you to anticipate their demands.    Content curation. By sharing content related to your business that your customers need, you’re engaging with them by giving them information that they need and it helps establish yourself as an authority in your industry. Content curation can also serve as an opening to building relationships with partners and influencers.    Lead generation. Social media has made it easier to find, follow and contact leads. Unlike email, contact through social media is less formal and more personal. This would make them more receptive to your marketing message, putting you one step closer to closing the sale.   Outreach marketing. Looking for an influencer to help promote your product? A digital marketing agency can use social media to find and contact the influencers that would best fit your business.   Social media advertising. Want to reach a targeted audience without the hefty price tag? Start advertising on Facebook, Twitter and Instagram. A digital marketing agency can help you set up, track, and monitor your social media advertising campaigns so you can be sure that your ads are sending the right message to the right people at the right time.   Social media promotions. People love sharing about the great deals they got online. And social media is a great way to get the buzz going on your upcoming promotions.  Get people excited for your business.   Customer support. People want instant answers. By using your social media profiles as a platform for customer support,  you’re making your business more approachable to customers to encourage customer loyalty,  eliminate or minimize cost on traditional customer support, you’ll get feedback from your customers faster, and  you’ll resolve customer complaints before they escalate. You can get all of these services or just pick and choose what you need. But ultimately, we have to think of social media accounts as assets. They should work for your business. Social media is wasted if you only use your accounts as glorified photo albums or online catalogues. With these social media services and the help of a digital agency, you can turn your social media accounts into powerful marketing machines.

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Top Social Media Companies Why is Wordpress Website Development Services Important? In recent times, Wordpress is believed to be one of the most renowned website development tools. It provides you to create various sorts of user-friendly websites using its themes and plugins. Wordpress comes up with several optimistic features along with simple design process. Needless to say, it is nothing but an ultimate content management system which is suitable for developers, designers, and many businesses. Well, if you still have any doubt about Wordpress then go through the article and learn the importance of developing a site in WordPress. So, what are you waiting for? Let’s have a look. Easy Access:  All the website that are specially developed through Wordpress are totally browser based software. So, you don’t have to access to any particular software on your PC for updating to Wordpress site. In addition to this, Wordpress theme customization is quite important as it offers your online existence a capability to make your online existence along with your business completely available to your viewers who are not still familiar with your venture. Great Website: Now you can be able to make your online existence attractive and beautiful with the help of Wordpress website development services as well as custom Wordpress Development services. One of the most wonderful features of Wordpress is that it can make your business successfully with its satisfying working procedure. Ease in Dealing: You can find a wide array of themes as well as plugins that build a capability of the Wordpress site. Therefore, with the help of Wordpress now you can have the opportunity to adjust themes and plugins that can be used on your site. Thus, building up a website the Wordpress makes your job quite easier with a simple and easy update. Social Network Friendly: In today’s world, connecting your site with various social networks aids you to link with more traffic. In such cases, Wordpress will aid to connect your websites and blog with various social media channels such as LinkedIn, Facebook, Twitter, and Google plus effortlessly. Search Engine Friendly: Nowadays, creating an online existence never make your venture popular. It needs something more. Well, for this, you will have to make your business accessible on the search engine page at the same time. So, if you have established your online existence opting Wordpress website development services then you don’t have to worry because Wordpress is completely searched engine friendly. It holds the content that is easily acknowledged by the search engine. Ideal Platform for Businesses:  Wordpress is the perfect platform to support different businesses. Additionally, this content management system can even be perfect for the startup ventures along with small businesses that require just a simpler and user- friendly website with better features to start their business. Moreover, it holds unlimited scalability potential since numerous products along with services can be incorporated in Wordpress effortlessly. Update Content: Wordpress website development services will let a vast amount of small as well as big venture modify, edit and modernize the content of their site in a right approach. If you are thinking of building your own website, then you can recruit a trustworthy Wordpress website development services provider. With Wordpress website development services now it has become easier to get the maximum benefits in minimum time. Conclusion To develop well especially in the world of competitive online marketing, it is needed to craft a business website with custom Wordpress development services. This concept works great for all level businesses if they maintain it seriously. Additionally, it will aid them to increase high rank and online visibility. So, without any further delay, design a business- oriented, technically correct and highly effective site for your global customers.

Florida Top Social Marketing Companies

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How Attending a Digital Marketing Conference can Benefit your Business?

Social media is fun! But once you start doing social media for your own business, it’s going to feel like another job. With all your customers on social media demanding immediate attention, maintaining your business’ social media accounts will take more time and resources. And if you have a small business, social media marketing and promotions isn’t something you can afford to neglect. Social media allows small businesses to be competitive but you have to be smart about how you allocate your marketing resources and create a strategy that allows you to reach and connect with your market better.  If you want to get more mileage out of our social media accounts, outsourcing the work to a digital marketing agency would be the best option. Primarily because delegating the work allows you to focus on your business without having to worry about who’s managing your accounts. Another advantage to outsourcing to an agency is they can provide you with an array of social media services that you can use to market your business effectively online. What services can a digital marketing agency provide? Here are just some of the examples:  Market and competitor research. Want to know what your customers are really thinking? What they really want? And what are your competitors doing that you can use to your advantage. Yes, you can do the same thing on any search engine but people are more open and less guarded on social media. Data from social media is also easier to obtain and analyze. This gives you more valuable information on your customer habits, allowing you to anticipate their demands.    Content curation. By sharing content related to your business that your customers need, you’re engaging with them by giving them information that they need and it helps establish yourself as an authority in your industry. Content curation can also serve as an opening to building relationships with partners and influencers.    Lead generation. Social media has made it easier to find, follow and contact leads. Unlike email, contact through social media is less formal and more personal. This would make them more receptive to your marketing message, putting you one step closer to closing the sale.   Outreach marketing. Looking for an influencer to help promote your product? A digital marketing agency can use social media to find and contact the influencers that would best fit your business.   Social media advertising. Want to reach a targeted audience without the hefty price tag? Start advertising on Facebook, Twitter and Instagram. A digital marketing agency can help you set up, track, and monitor your social media advertising campaigns so you can be sure that your ads are sending the right message to the right people at the right time.   Social media promotions. People love sharing about the great deals they got online. And social media is a great way to get the buzz going on your upcoming promotions.  Get people excited for your business.   Customer support. People want instant answers. By using your social media profiles as a platform for customer support,  you’re making your business more approachable to customers to encourage customer loyalty,  eliminate or minimize cost on traditional customer support, you’ll get feedback from your customers faster, and  you’ll resolve customer complaints before they escalate. You can get all of these services or just pick and choose what you need. But ultimately, we have to think of social media accounts as assets. They should work for your business. Social media is wasted if you only use your accounts as glorified photo albums or online catalogues. With these social media services and the help of a digital agency, you can turn your social media accounts into powerful marketing machines.

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How To Manage Social Media Marketing When it comes to redesigning a website most of us tends to focus on creating a site that is highl

Florida Top Social Marketing Companies

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Social Content Services

10 Coolest Multi Purpose Tools for Small Business

Operating your own home business can involve many challenges. A crucial first step is to put together your business and marketing plans. The internet is your open market. Focus your marketing strategy on digital channels.  There is a range of home-based business opportunities. Maybe you're a freelancer who works from gig to gig. Or, you could be a part of a remote team working on a project. You could be a solo entrepreneur. A lot of times, customer relations, advertising and finances will be your duties. Yes, even marketing.  Fortunately, you'll find a wide selection of software to streamline your tasks.  It's vital to choose tools that fit well with your business strategy. First, you have to get the required licenses and permits. Then, set up your legal structure, and start developing a budget. Here are some other important steps to managing a successful home business. Time Management Companies managed by a single entrepreneur need a lot of commitment. You should set your own working hours and stick to them.  By keeping a schedule, clients will know when to reach you. Having a daily routine will help you to develop good working habits. A great deal of your business will be digital, meaning you'll need to have a strong online presence and regularly post content. Work those tasks into your daily schedule.  Learn About Your Client Base Your clients often fall into specific demographics based age or gender. Also, based on the products or services you provide. It's important to learn everything you can about your target markets. Knowing your audience and what they like will lead to you to their favorite social networks. That's where your content will work. Promoting With Social Media The major social platforms like Facebook, Instagram, and Twitter have millions upon millions of users. They can offer feedback for improvements and give you new ideas. Posting content and interacting with your audience via comments can go a long way. By investing in social ad feeds, you can grow your following even faster.  You should focus on those social networks that your targeted customers use most. Then find out what kind of content they prefer and tailor your posts to meet their interests. If you keep coming up with original, useful content, your followers will look forward to your posts and share them with others. When you engage your audience, make sure your conversations promote your work. You should establish some credibility for building trust. Follow up with call-to-action messages. This can urge your followers to do what you want from them, whether it's download an e-book or visit a website. Experiment with a variety of content. Track the reactions you get. Videos, photos, tutorials, articles, and more can work together to help get your message across. Keep Productive With Effective Apps You can find specialized tools to fit various business needs, such as accounting or project management, many of them in free versions.  Apps like Workfrom or Wi-FiMa can help you locate the best Wi-Fi hotspots when you need to work away from the office. DropBox lets you store or share files on the cloud, while Asana or NowDoThis help to manage tasks and schedules. RescueTime and FocusBooster help you use your time more effectively.  Connect With Remote Teams If you need help to manage a project or meet deadlines, you can contract with remote workers. You'll find them through job listings or freelance sites. You will find various apps like TeamViewer that make it easier to find, manage, and communicate with people who meet your needs. Keep Track of Your Finances You should hire an accountant where possible, but managing your finances is something you have to do on a daily basis. Expenses, payments, and client transactions are all things that need to tracked. Plus, you mus understand your profit-and-loss position. Accounting software is available, and it can definitely help you. Learn to Cut Distractions You can expect to be more comfortable working from home than in a busy office, but you may have different distractions to cope with. Family, friends, or neighbors might feel free to interrupt you when they know you're at home. Yes, time management apps can help. But, they don't work without self-discipline. At home, you can get distracted by anything, from your pet to a household task. If you've set yourself a nine-to-five schedule, do your best to stick to it every day until it becomes routine. Automate Assignments Okay, so you know that apps can help you automate tasks. You can automate regular activities.  Social media posts, downloads or emailing newsletters to followers can all be automatically set up. The more of your tasks that you can get to run by themselves, the more time you'll have to get your priorities taken care of. After all, you have to manage your work every day. Communicate With Your Peers It's essential to stay in sync with your partners, customers, and colleagues. They'll want to know about your progress. Reach out to your peers. Don't be afraid to ask for advice. Accept constructive criticism. Having a greater pool of knowledge to draw on will help you to make more informed decisions. In conclusion, if you're running a business from home you'll need online promotional resources. Without them, you can't compete on the open market. But, it can be done. Trough online platforms, you can grab a large audience. Always keep improving your understanding  of who your customers are. Interact with your audience, but also with your peers, colleagues and potential partners. If your business is your solo venture, you'll have handle more tasks than you would working for a big company. Don't worry, apps can help you out. But, they won't do everything for you. Think you don't have what it takes? Take the first step. From time to time, you will fail. Accept that, improve, and move forward. 

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Social Media Marketing Businesses In the UK, the Food Standards Agency has rated every restaurant, takeaway joints and cafe coffee shop and the data is also publicly shared. In fact customers are also talking about the restaurants poor hygiene on social media and forums. Some of them even report to the authorities. Most of the restaurants strictly follow the food safety and hygiene regulations, but still there are many restaurants who are failing to reach up to the mark and realize that they are not up to the scratch. Many restaurants in UK are forgetting the some of the biggest causes of poor hygiene and food poisoning. Hygiene is the most essential part of kitchen and it should not be ignored. The reason of all the kitchen nasty problem such as food poisoning etc. is kitchen being less hygienic. In domestic kitchen cleanliness is not of much concern, as you have to pay the consequences of less hygiene such as bad stomach or food poisoning. But in commercial kitchen consequences can be bad, you might end up with bad customer reviews, less traffic, restaurant owner fined moneys and in long term the business might shut down. So what are the five kitchen hygiene issues that you need to be aware of? Grease and Grime The grease gets deposited and builds up on the work surfaces, machinery and storage areas of kitchen which in turn attracts dust and dirt. Thus to avoid the build-up of grease and grime, every day kitchen should be cleaned thoroughly. The kitchen grease can be cleaned by using the various kitchen de-greasing biological treatment available in market or you can even clean it using hot soapy water. Ideally work surfaces should be smooth and perfect, free from cracks and other imperfections where grease and grime gets build up. To get rid of all the kitchen contaminations proper cleaning is essential. All the kitchen equipment’s should be cleaned and disinfected, as well as utensils, cooking appliances, kitchen tops and kitchen grease traps. The cleaning solution and disinfectants used should meet the British standards. The clogged kitchen sink and grease trap maintenance is also a matter of great concern in especially in commercial kitchens. The grease trap cleaning and kitchen sink maintenance should be done regularly to avoid any foul odour or overflow problems. Vermin on the Loose The nasty creatures such as rats, mice, ants, cockroaches etc. are not normally welcome in kitchen, the reason is that they contaminate food and spread diseases. By keeping your kitchen clean and tidy you can easily avoid the infestation of vermin. The easy availability of food attracts the pests. So one should avoid drop scraps on the floor, leaving uncovered food. Wash Your Hands One of the other common and dangerous kitchen nightmares is cross contamination. Washing hands before you do anything is mandatory. Anyone who is indulge in cooking activity should wash their hand before handling food, in between holding raw food and other ingredients and after visiting the toilet. Your staff should be well trained and should understand what cross contamination is and how to avoid it. Food Storage Disasters All the times the food should be stored properly. To avoid contamination from insects and vermin, and prevent the growth of yeast and bacteria meat, dairy and fresh food should be stored in an environment where temperature is controlled or in a sealed containers as required. Raw food and cooked food should be kept separately to prevent any cross contamination problems. Flaky Walls Ideally the kitchen should be perfectly clean with spotless wall, floors and ceilings. But practically it is not implemented. It is not uncommon to see the floors which are uneven, tiles which cracked and flaking paints in food preparation area. Such problems can be avoided with the help of regular maintenance and scheduled cleaning. Deal with all the above mentioned kitchen nightmares before they become threat for you. 

Florida Top Social Marketing Companies

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List of 15 Content Curation Tools

For a lot of business owners, when it comes to choosing the best methods for marketing their business it can be difficult to know what the best methods are. This can be down to finding what fits within your budget or what you should do for the type of business you own. In 2016, the main types of marketing can be split up into two techniques – digital and traditional.  With traditional marketing, the most common techniques are advertisements on newspapers, magazines, television, radio, cinema, direct marketing (door-to-door) and billboards. The other side, digital marketing, includes techniques which are usually reliant on the existence of the internet – with the main forms of digital marketing being seen with things such as search engine marketing, advertising on websites and social media marketing. This article further analyses both of these techniques and helps to describe which technique is best for businesses wanting to market their business. Traditional Marketing One of the key benefits of traditional marketing comes with the fact that it is very good for when a business wants to make sure that they can perfectly mould their message and reach a wide range of potential customers. With television, newspaper and radio too they can make sure that the adverts can reach people who live within a specific area too. These can then be teamed with the business posting flyers to people within the local area which follow the same theme as the adverts.   This goes along with one of the biggest and best aspect of traditional marketing, which is the fact that it allows the business to give the customer a physical item which they can keep and make use of. However, businesses should be slightly wary with how this is done, because when people are given or posted flyers in this modern age – they often take one look at it and then it is thrown away without a second thought given to it. Therefore, a great alternative can be to use lanyards, keyrings or stickers as these can still be branded and the customer is more likely to make use of the item and it will be kept – meaning the marketing will have more of an effect. Digital Marketing Digital marketing is a technique which is renowned for the fact it allows businesses to tailor their advertising campaign to specific demographics, which means they can attempt to get their message across to the exact set of people they want to. Also in most cases, it is very cheap – and at times free – to post content on the internet, which means that businesses are able to get a great ROI on their marketing budget. This can be demonstrated with what is arguably the most popular form of digital marketing: social media, as this is undoubtedly one of the most cost-effective marketing tools available to any business. On top of this, social media allows for two-communication between the business and the customer – which means that businesses can receive instant feedback on their digital marketing campaign. Another aspect is search engine optimization (SEO) which – when done well – allows your company to show up higher on Google, which is, of course, vital for any business which is web-based. So, which is Better? There is essentially no simple answer to this question, which is down to the fact that both techniques have their downsides too. For instance, with the majority of the traditional marketing techniques, it can sometimes be difficult for a business to track the progress of their campaigns to see what exact impact they had in increasing inquiries or sales for the business. One of the downsides with digital marketing comes with the fact that the instant feedback can actually give the customers a lot of power, and this has been a downfall for a lot of businesses – particularly on social media – as any comments can be seen, liked and shared straight away.   Therefore, the main recommendation given to try and bring together the positives and overcome the negatives would be to try and integrate both of the marketing techniques when creating a marketing campaign. This can be put into practice by having a television advert which has a follow-up YouTube advert, and the traditional direct marketing techniques can be followed up with some digital marketing techniques. This will ensure all bases are covered should one of the methods fail.