As a development startup, a company is both exposed to opportunities and constraints of all sorts. After you have produced your unique app, it is the marketing challenge that you need to pass through. A unique is just the beginning of a long haul of procedures that any development company has to go through. Compared to the established companies startups are likely to face a bigger challenge in reaching their audience and making their voice heard since they often lack workforce, infrastructure, and capital. The question is how a startup can circumvent these constraints and can ensure a successful marketing for their app. Let us introduce here five indomitable strategies that can help startups marketing their mobile apps more effectively. 1. Low budget pre-launch marketing From the initial concern like ‘where can I find an app developer’, you have moved forward and ultimately is on the verge of getting your app published. Now, it is time to prepare for the launch, right? But wait, you still miss something called pre-launch marketing. These days your marketing initiative cannot just wait until your app development is over and ready to hit the marketplace. You need to start your marketing way before it is developed. This is something widely conceived as pre-launch marketing. When your product is not ready but still you need to sell the idea and create buzz among your target audience, this is precisely what pre-launch marketing is all about. Now thinking of pre-launch campaign you probably started to consider all those prime time media ads and first-page newspaper ads that from time to time announce upcoming products and offerings. Yes, you have guessed it correct. They are mostly expensive and used by big businesses. For a startup affording such capital intensive campaigns for even a month or two just before the launch of the product is very likely to be out of reach. So, a startup needs to consider affordable means to reach its audience. Here are some tips for low budget pre-launch marketing. Make a social media page for the app and start a pre-launch campaign in selective social platforms. Reach out to all your existing customers, peers and well-wishers with the app idea and seek their advice as well as suggestions. Reach out to all the potential industry influencers with your future app idea. Start a small website. A single website expressly for the app is not a bad idea. Roll out promotional campaigns like a free subscription for the premium version, some gift items, promotional coupons, etc. Start blogging about your app and how it can add value to the user experience. Try to coincide your launch date with a significant event related to your niche or industry. 2. Social marketing: it's almost free For a small business or a startup often social media marketing comes as the invaluable first choice since it comes almost free. But just because it is free and unrestricted it does not guarantee success without a sustained, focused and disciplined approach. Consider the following tips to help your social presence produce an effective outcome for the app. First of all, limit your social presence to a minimum number of platforms which are most effective. Since as a startup you are less likely to have a dedicated social marketing team and all the automated tools, it is better to concentrate on a minimum number of platforms. Choose your social platforms as per your chances to gain attention from your target audience. Facebook and Twitter are invincible with gross presence from all types of audience. Apart from that LinkedIn is good for B2B apps or enterprise audience. Pinterest and Instagram are good for visual contents, and among them, Pinterest is particularly recommendable if your audience is predominantly women. Have social media content strategy with a mix of contents ranging from visual, media and text. Never bank upon too much on text contents as users these days have a lower attention span. To engage with the valuable audience, you can troll some influencers and frequently engage in conversation. Always focus on relevant and trending topics to engage with your audience and draw their attention. You can also run social media paid ads in selective regions to gain some quick attention. 3. Measure KPIs that are crucial for the market of your app While professional marketers always and almost invariably focus on setting a goal for their campaigns, often startups without dedicated marketing team lacks such focus. But even having an objective for your app marketing is just not enough. They need to be specific, realistic, achievable and measurable. Now ever marketing objective for an app is associated with certain KPIs or particular parameters. These parameters vary as per the type of app, and it's target audience. If you have a game app that can attract gamers quickly with its unique gameplay but cannot stay as a source of amusement for long, then user acquisition is a very important KPI for the said game app. But if you have a retail app for fashion and consumer goods, more than download numbers, you need to focus on retention, engagement and lifetime value (LTV) of the users. Choose the most relevant KPIs for your app and continue measuring them from time to time. 4. Unleash the power of deep linking A startup needs to grab all the potential scopes to give its app discoverability, prominence, and traction. Deep linking is one such strategy. If you want your app to be indexed by Google, you need to do deep linking. If your website contents have the link to your app, the users either can be lured to the app page in the app store or in case he has already downloaded it, and the respective page can be opened through the app. Deep linking comes with an array of benefits. First of all, it boosts both engagement and retention for existing customers. Secondly, it continuously lures new users to the app. Thirdly, with deep linking across various web pages and contents, you can easily boost discoverability and reach. Lastly, with relevant deep links, you can help your app get indexed by Google App Indexing. 5. Focus on organic output In the initial stage when your app still has a feeble download number, opting or paid downloads is not an altogether bad option. But paid downloads do not give an app its real user base, and hence they are as good as fake ‘Like’ counts. So, your marketing campaign must prioritize organic downloads through an array of initiatives. Here are few of the must-do measures. First of all, do App Store Optimisation through a keyword rich, short and straightforward description, high-quality app screenshots, a short app guide video and a few testimonials and credible reviews. Secondly, do content marketing with relevant topics related to your app, use relevant app keywords and deep link your app page. Release short video contents about your app on YouTube and other video channels. Give your app related contents further boost through social media, social bookmarking channels, and discussion forums. To conclude, we must advise startups to consider the app marketplace as a level playing field rather than a market where established biggies always come as winners. The increasing number of small app companies and indie titles that are winning the tough turf of competition from big players should be your motivation.
Social Network Management Services Clarcona Media Marketing Agency
What Social Media Services Should You Get for Your Business?
There are very few people that don't have computers in this day and age—which means that having certain technical skills, such as the ability to repair or build computers, can be incredibly handy. If you happen to possess such a rare set of skills, then you may be thinking about starting a computer repair business. However, it's important to understand that it takes a lot of work to build a computer repair business from the ground up, which is why you may want to consider investing in a franchise instead. Computer Repair Startups vs. Computer Repair Franchises If your want to own and operate a computer repair business, then you've got two options—you can start your own computer repair shop and build it from the ground up, or your become a franchise and become part of a major brand. Big brands in the computer repair industry are selling the rights to operate under their name to other entrepreneurs. These computer repair franchise opportunities are typically a safer investment from a business point of view. This is because you'll be working with an already established brand—and technically, you won't even have to have any repair skills yourself. You can focus solely on the management side. Of course, you'll have to undergo training to get a basic understanding of the computer repair services you'll be offering, but most companies will offer this to new owners. However, if you're considering building your own computer repair business, then you'll most likely have to take a much different route to doing so. Building Your Own Computer Repair Business The following are some of the tips you'll want to keep in mind when planning your own computer repair business. Identify your strengths and weaknesses - You may have excellent technical skills, but you may lack in business acumen. Or, perhaps you have both, but you lack social skills. All three of these are extremely important when it comes to running your own business. Knowing where your strengths lie ahead of time will allow you to focus on those while knowing what your weaknesses are will give you a chance to figure out how to overcome them. Determine who your customer base is - Computer repair is a very broad service. Having a niche makes it easier to corner that part of the market. For example, you could focus on repairing computer systems for local businesses. Or you could focus on repairing Apple computers. By emphasizing a specialty service, it will make marketing and sales a lot easier. Set your rates properly - If your rates are too high, you'll scare away potential customers. But if they're too low, you may not make enough money. Don't set them low in order to hook new customers either. Once you try to raise those rates, you'll risk losing those customers as well as risk hurting your reputation. Do your research to determine the proper value of your services. Market your business - Running a few ads in the local paper isn't going to cut it. As a startup, you need to invest in marketing to help increase awareness of your business. Focus on digital marketing by setting up a website, creating a social media presence, creating valuable content enriched by SEO keywords and engaging with your customers online. Keep in mind that marketing is something that has to be done on a daily basis for it to be effective. Gather inventory - As a computer repair service, you may want to sell used computers or parts. You'll also want plenty of replacement components that can be used for computer repairs. If you have a specialized service, it will be easier to keep an inventory of the parts you might need. If your inventory is lacking, computer repairs could end up taking a while since you'll have to wait around for parts that you've had to order from other sources. Hire the right staff - You're going to need employees that are both computer savvy and sociable. An employee that can repair any type of computer isn't going to very valuable if they are rude to your customers, after all. Your business could sink or swim based on your staff. There are a lot of things to consider when it comes to opening up your own computer repair business. While it's certainly possible, many independent computer repair shops end up failing because their owners are unable to juggle all of these responsibilities effectively. If you want to run a computer repair service, but you don't want the risk involved with building one from the ground up, consider investing in a computer repair franchise instead.
Clarcona Social Network Management Services Florida
Clarcona Social Network Management Services Florida