Digital marketing basically involves making use of the internet to promote a brand, business or product. It is very important in the running of a firm, business or the launching of a new product or service. For businesses, when a new product is launched and rolls into the market, digital marketing helps in reaching a wider audience and a whole new world of potential clients and patrons. Digital marketing differs from the traditional marketing technique in the sense that it uses means that enable a firm to critically analyze their marketing strategies and determine which of them is effective and which of them isn’t.Over the years, digital marketing has become just as important to a firm as any other marketing and sales strategy and more and more businesses are investing in this line of business. However, digital marketing techniques have also evolved greatly over the years. It has generally gone from using social media to create awareness to methods that are much more revolutionary. As much as humans try to do their best in creating the ideal digital marketing campaign, there are some new and advanced technological methods that could just as easily do their work (and maybe even more). Finding the digital marketing strategy that suits your business best can be a bit of a herculean task. However, there are some strategies which work for all businesses, regardless of the services they render or what line of work they’re into. Below, we’ll look at some of the most advanced and highly effective technological innovations that help with digital marketing. Mobile Phone Advertising Within the period of January 2013 to February 2014, money spent on video advertising for mobile phones was a staggering $1 billion. These numbers aren’t a mistake; the development of mobile advertising is widely unsurprising as smartphones are being patronized increasingly year after year. Old as it may seem, placing ads on mobile phones is still a valid digital advertising strategy. It is even more credible now, as more and more people surf the internet daily. On the web, adverts can be placed at strategic points and embedded in certain keywords. Unknowingly, a potential client could click on your ad and just like that, he/she is hooked on your product, goes out to purchase it and in the long run, you make more money. You could also try placing ads in gaming applications. Although this is seen by most as annoying, it’s still an advisable advertising strategy. There are other methods of placing ads on mobile phones; YouTube videos, social media accounts (although this method seems to be the oldest, its efficiency and consistency till today are undeniable), blog posts, etc. Bluetooth Low Energy About a third of all smartphone technology is compatible with Bluetooth Low Energy. This technology is a signal that is carried by ‘beacons’. It is mainly used by retail stores such as Macy’s and they use it to better target some prospective clients. Some retailers are also using BLE to offer rewards to their loyal customers, an action which will serve as an incentive for others to patronize them. Behavioral Targeting Behavioral targeting uses the search history of a phone user to sort out their interests and preferences, thereby giving suggestions for future searches on the internet. To effectively use behavioral targeting, here are a few tips When you finally get a client, you could offer incentives to help boost your sale. It could be free shipping (for online retail stores), free gift packs, etc. Bonuses like these tend to have ripple effects on your future sales. Try as much as possible to keep the clients coming by using other internet avenues. Coupling this method with the first will definitely rack up sales. Whenever a person is unsure as to whether he/she should get your product, you could try letting them read a review page. It could serve as an assurance. However, make sure your services are transparent- it won’t help if they see one thing on the review page and the service you provide them shows a contrast. Explainer Advertising Explainer marketing is the use of animations and other user-friendly means to convey your message. These days, an advertising effort could go wrong when its message is misinterpreted by the public. This is where ‘explainer videos’ come in. Through the use of certain media, the product’s specifics (usage, functionality, etc.) are clearly stated. Watching an explainer video can provide a better understanding of the product being offered and in the long run, it could boost sales. A few major strong points of explainer videos is that they give an emotional appeal to the product, they attract attention and still retain much of the information you’re trying to convey. A recommended explainer advertising firm is Spiel Studios. They have a qualified staff and are quite renowned among the firms in their line of work. Mobile-friendly videos may work best with lower-tech companies who are looking to create content quickly and easily and carve a niche for themselves. For companies who have deeper pockets, the usual advertising technique could work more. Companies who are into online retailing may seek to use behavioral targeting as a way to direct potential buyers to their website more effectively and all these methods have the potential of resulting in sales increases. No matter the company or industry, there is a digital marketing technique out there that will help fulfill your brand’s goals.
Top Social Media Agencies Suwannee Advertising Via Social Media
If you haven’t updated your website for more than a couple of years, you must update it. As your website is not getting any credible interactions. Nearly 75% of web users look at the designs on a company’s website to judge its credibility. Thus, an easily navigable, well-designed and engaging website is crucial for any online business. Your website should meet the needs of your customers as well as your business. In this post, we have focused on the 6 warning signs that indicate that your website needs a makeover: 1. You are not getting good conversion rates on your website Every online business should primarily focus on generating more leads. In fact, converting more leads on your site should be the main aim of your marketing strategy. This is because you don’t just need traffic to your site. You need to propel your visitors to become your regular customers. And, if your website is not able to generate more leads for your business, it is advisable to optimise it. Site optimisation will assist you to attract new customers and also find out the visitors that are looking for the products and services that you offer. Here are some useful tips that can help you to generate higher leads and build a compelling content for your site. Make your content informative; Optimise the landing pages; Use Catchy calls-to-action; Use appealing and relevant headlines; Focus on improving your user’s experience; Use concise and clear contact forms. 2. You don’t use blogs When it comes to attracting more customers to your site or appealing the existing ones. Blogs are the best option to impress your users. It will make your site more conversational and help you to create a rapport with your customers. For example, if you run an online natural beauty hacks business, you can post blogs about “The advantages of applying Apple Cider Vinegar on your Hair”. Google search engines support new content. If you can provide fresh and exciting information to your visitors, you can easily attract more clients. Updating fresh blogs for your visitors show that you have good knowledge in your selected industry. It will also create an impression in the minds of your visitors that you can provide useful services. 3. You don’t have any social media accounts It is obvious that these days many successful online businesses use social media websites. As such, it is wise to think twice about how you are using your site. Particularly if you don’t have social media profiles. These days a huge number of people across the globe are social media enthusiasts. Thus, social media is like a virtual magazine for the online businesses. It is crucial to have your social media account linked to your site. This will help you to not miss the endless opportunities that social media platforms like Twitter and Facebook may bring to you. You should also make sure that you display your social media icons on the site. 4. You are not getting adequate SEO traffic For those who are SEO savvy, watching your site pop-up and listing your services in Google search is the best thing. But you will need to update your website to rank your pages for your selected keywords. Thus, optimising your site for search engines is very important. Also, make sure to use updated keywords so the current web users can easily select your site. 5. Your site is non-responsive When a website is non-responsive it is the most annoying thing for web users. Of course, a website should be able to easily adapt to the screens of different smart devices like tablets, mobile phones, etc. In fact, most of the new generation browse websites with their smart phones. Therefore, you should make sure to optimise your site for mobile phones. And, you can also do the Mobile –Friendly test from Google, if you are doubtful that your website is not working well on smartphones. 6. Your site design doesn’t look appealing Every visitor can easily decide if a website design is user friendly or not. So, if your site designs don’t look that appealing to you, it will simply waste your marketing efforts. It is essential to keep your site creative and straightforward as well. Your website should clearly speak about your products and services. For example, if you run a business about interior designing, your site must make an impression that you work well with harmony and colors. Remember that the people living in the real world are actually connected with the digital world as well. Thus, don’t let the internet forget about your site just like another outdated website. Need a help with a redesign of your website, contacting reputable Web Design Company can solve your problems.